Almost Every Coworking Space Is Facing the Same Question. How to Attract New Members?

For Spaces

We prepared for you a list of hints, that you might find useful. It is not a rocket science, however, the most obvious things are the ones that we are forgetting the most.

1. Be unique.
2. You really need super fast internet
3. Make social media your best friend
4. Create a community
5. Help to your members find new business opportunities
6. Think as one of your clients
7. Friendly staff
8. Ask for reviews
9. Make them feel part of the family

1. Be unique

According to statista.com in 2017 existed around 16.000 registered coworking spaces. This is a big number. The competition is huge. I am currently living in Prague, and only in this city, I am aware of at least 10 coworking places.

Therefore, if you want to be successful, you need to be better than the rest. You need to be different, unique. There are many ways how to be unique – it depends of where your coworking place is located, how big the space is, how it is furnished. To give you few examples – do you have a big kitchen at your space and your coworking place is located for example in Italy? Everybody likes Italian food. Why you do not organize an event where you would teach your clients how to make real Italian pasta?
Let´s say your coworking place is located in Mexico. There are so many people whom study or would like to learn Spanish language. What about some courses of Spanish language after work? Or to organize language exchange meeting, where the members could speak different languages?

2. You really need super fast internet

Nothing to add to this point.

3. Make social media your best friend

We are currently living in exciting world of social media. It is extremely important to make social media your best friend. Use Facebook, Instagram, even Youtube to promote your space. You need great pictures of your coworking hub. People are usually visual – first they check the pictures and only then they read your description.
The other big issue that I noticed scrolling through the various websites of coworking spaces – there are still so many pages that are only in local language – no English. UX friendly website in English language should be one of your main priorities.

4. Create a community

Strong community is one of the main reasons why people work from coworking spaces. The question remains how to create strong community? First of all, in case your space can afford it, you should hire community manager, whom will dedicate majority of her/his time to this specific task. Yesterday, I was working from one of sharred offices here in Prague and I really liked the approach of the community manager. Bara, was very motivated, came to my table various times to showe me around and introduce me to some of the members. After, she offered that she could order some pizza for the whole team and we paid her back only when we were leaving. Feeling of trust was not missing in this specific space and this is what I liked the most.

5. Help to your members find new business opportunities

I can assure you that the majority of your members whom are freelancers are still looking for new business opportunities. How you can help them with this specific issue? In many ways, for example organize events, where they will be able to meet and share their ideas, or in case you know that they are working in the same area, you can propose to introduce them – in case they are both interested. In some coworking spaces they have board with short bio and picture of their members that you can usually find at the entrance.

 

6. Think as one of your customers

Recently I met one Czech digital nomad whom lived in various countries and the thing that he mentioned really surprised me.
I was asking him about the most important services good coworking hub should have. He surpriced me with his answer – he told me for him, while living in Colombia, the priority number one was to have in a coworking space a personal locker – since he did not want to carry his notebook all the time with him. To attract more members, you should find out what is making happy your existing members and implement it – this is one of the easiest ways.

7.Friendly staff

Your employees are the one whom are creating your brand. You can work in amazing modern coworking place, with beautiful view and great chill out zone, however, if the staff is not friendly and not willing to help, very probably you will not come back. Therefore, attention to employee engagement, make sure you make happy your employees and they will make happy your clients.

8. Ask for reviews

Customer feedback is the alpha and omega of your business, therefore do not forget to ask your clients how they liked your space after their stay. Furthermore, it is one of the easiest ways how to improve your services, and it is for free!

9. Make them feel part of the family

In my recent interview with the Community Manager of Paper Hub, she mentioned that the best feedback she has received so far was from one IT expert whom told her : ‘ I like the place, because even IT geeks feel home here. ‘. Therefore, do no forget to make feel your clients happy and relaxed and they will appreciate it for sure.